Bastard&Friends advice to someone trying to start a clothing line (idk who)

Anyhow, I admire those that have the drive and vision to be able to start something that they can call 'their own.' It's tough and challenging, to say the least. Especially, during these difficult economic times. As you have experienced already, if not will be, anytime you decide to take the entrepreneur route you'll soon realize that it's more than just passion and the desire that will get you from point A to point B. Although, those are important factors, it takes a lot of energy. And lots of it I might add and sacrifices. Also, understand that there are no shortcuts whatsoever. Just like school, you need to constantly do your homework; make an agenda. Setup goals and objectives and make sure you put deadlines next to each and every one. Be very personable! Networking is key. You'll learn a lot from people who are actually doing it. Surround yourself with those that are in the same industry. I truly believe that the people you hang around with now, will dictate what your future will be like in the next 5 years. Books/magazines/forums etc..are also good to absorb, but interacting with key people will provide you a much more solid foundation. Having deep pockets is also good. By that I mean, you're going to hit road blocks where money is a deciding factor. Make sure that not only you're able to fund your start-up, but also ensure you have the capability to make purchases after you launch. Nobody wants to see a company that does things 1/2 ass. Nor, do they want to see a brand that will only sustain a 1-2 year duration. Moreover, think outside of the box. Don't be afraid to be creative and do things your way. When the industry goes left, you go right. More importantly, make sure you know and understand your demographic! Interestingly, I always here people tell me that their brand caters to everyone. Bull Shit! No it doesn't. It's sad, but that seems to be the blanket/general statement people say about their brand. Another thing that people tend to forget is the marketing aspect. The days of just marketing on myspace and other social community sites, IMHO are gone. Discover alternative avenues; hit the streets; network and attend trade shows; sponsor events, if you can etc. There's also various ways you can market with very little money. But, creativity is key. Further, aim towards not only be a t-shirt line. Honestly, there are thousands of t-shirt lines out there. Whenever you obtain your funds from selling your t-shirts, make sure you turn it around and add other items into the mix. Diversify your inventory. And lastly...have fun and don't give up! Remember, there will be a lot of road bumps ahead, but plow right through each and every one of them in order to fulfill what ultimately will make you and your boyfriend happy in the end. I almost forgot... trademark your stuff. Put in the extra effort and money to engage legitimate trademark and copyright attorneys. I can go on for days, but I'll stop for now.